Marketing Resource Management (MRM) Transforms Marketing
A Time of Unprecedented Opportunities and Challenges for Marketers
Worldwide, marketers spend $1+ trillion each year. Yet most still manage their projects via a hodgepodge of spreadsheets, word processing documents, email, and other disconnected applications which result in unnecessary cost and delay, and restrict collaboration. As marketing becomes more deeply involved in shaping customer experiences across multiple touchpoints, projects have become more sophisticated and complex. By continuing to use legacy tools, managers, analysts, and creative staffers are finding it increasingly difficult to keep pace resulting in greater employee turnover, lower quality outputs, and higher costs.
Now, with Marketing Resource Management (MRM), a flexible, integrated application that supports best-practice processes is available to marketers. MRM is software that systematically addresses marketers’ requirements for better planning, budgeting, process management, and tracking. Using MRM as a foundation, marketers can optimize virtually all their processes, refocusing scarce resources on understanding their customers, defining strategies, and delivering more creative solutions. MRM provides a collaborative framework for marketers to manage all their activities and easily share project specifications and production data with colleagues and partners. It provides tools for planning workflows, assigning tasks and resources, and tracking projects. It helps organizations establish repeatable processes for developing campaign logic and creative materials, automating approvals, and auditing. And, with MRM, successful programs can be reused quickly, easily, and at extremely low cost.
MRM powers marketing organizations – and delivers quantifiable results. It’s the clear choice for companies and agencies seeking to systematically optimize their processes and achieve far greater accountability.
To learn more about MRM, read the complete white paper:
For more information on Unica Corporation, visit www.unica.com, or email us at unica@unica.com
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