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Scott Donaton is publisher of Advertising Age and Creativity, part of The Ad Age Group, the world’s leading source of news, information and data on advertising, marketing and media.
He oversees business and editorial strategy and operations for those media brands across all platforms, including print, digital and events/conferences. Before being named to that position in February 2007, Donaton served as associate publisher and editorial director, with a primary responsibility for such areas as marketing; new-product development; events and conferences; and global licensing. Prior to that, he spent seven years as editor of Advertising Age, overseeing editorial strategy and day-to-day operations of the weekly Ad Age and its real-time online edition.
In 2006, Donaton was named one of the “21 Most Intriguing People in Media” by MIN Magazine, which said that he “has the uncanny ability to anticipate the next thing.” Donaton was inducted into the American Advertising Federation’s Advertising Hall of Achievement recognizing the work of executives under 40, and later joined the AAF board. He is the 2006 recipient of the American Business Media/Medill School of Journalism McAllister Fellowship.
Donaton also founded and oversees Advertising Age’s Madison & Vine initiative, which includes a popular conference and weekly email newsletter. His book on the topic, “Madison & Vine: Why the entertainment and advertising industries must converge to survive,” was published by McGraw-Hill in 2004.
Donaton served two years as chairman of the editorial committee of American Business Media, and his work has won awards from ABM, the American Society of Business Press Editors and Crain Communications. He is a frequent speaker at industry conferences and events, and a regular commentator on the intersection of popular culture and business on national media programs such as NPR’s “Marketplace Radio,” NBC’s “Today Show” and CNBC’s “On the Money”.
Donaton was promoted to editor of Advertising Age in 1998 after serving three years as executive editor. Prior to that, he served as editor of TV Guide Online, where he was responsible for developing the online edition of the nation’s largest-circulation weekly. Donaton first joined Ad Age as a media reporter in 1989. In 1993, he helped to launch and edit a weekly section on Interactive media, and oversaw the editorial development and launch of AdAge.com in 1995.
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Teressa
Iezzi is the editor of Creativity,
the leading publication covering all things
creative in advertising and design.