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CREATIVITY

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S P E C I F I C A T I O N S

Banner Ad Specifications
Wallpaper Specifications
Submission Guidelines for Specific Products
Contact Information

 

Banner Ad Specifications

Gif or JPEG

Dimensions (pixels)
Max. File Size
Max. Animation
728x90
25K
15 sec.
120x600
30K
15 sec.
120x240
20K
15 sec.
468x60
20K
15 sec.
234x60
10K
15 sec.

Flash or other rich media

We accept Flash, Java-script, HTML and others (please inquire).  All expenses related to serving rich media ads will be the responsibility of the advertiser. When submitting Flash (SWF) file format, please refer to our required modification instructions at http://www.craini2i.com/flash/

Dimensions (pixels)
Max. File Size
Max. Animation
728x90
75K
15 sec.
120x600
50K
15 sec.
120x240
50K
15 sec.
468x60
50K
15 sec.
234x60
50K
15 sec.

Third-Party Networks

We accept creative from most major ad serving networks (please inquire).

Creative Submission

All creative must be received at least 5 business days prior to start of schedule. Send submissions as e-mail attachment(s) to Sherry Emard (semard@crain.com). Questions? Call Sherry at 313-446-0429.

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Wallpaper Specifications

General specifications

  • The creative must be supplied as static GIF or JPEG.
  • The file size should not exceed 7kb.
  • Physical dimensions should not exceed 120 pixels in either width or height.
  • The creative image will be applied as a background to the HTML page and will be tiled. Image can include color/texture but cannot include pictures or logos. All wallpaper is subject to publisherís approval.

Creative Submission

All creative plus click-thru URL must be received at least 7 days prior to start of schedule. Send creative to Sherry Emard at semard@crain.com. Questions? Call 313-446-0429.

Submission Guidelines for Specific Products

Run-of-site ads

Advertiser must provide the following ad sizes:
•  468x60, 234x60, 120x240 and 120x600

In addition, advertisers may provide this ad size at a 10% premium:
•  728x90

See banner ad specifications for more information.

Home Page Takeover

Advertisers must provide the following ad sizes:
•  728x90, 468x60 and 120x240

In addition, advertisers must provide artwork for wallpaper.

See banner ad and wallpaper specifications for more information.

Creativity E-mail Newsletter: TV Edition

GIF or JPEG only (no Flash or other rich media).

Banner ad specifications:

Dimensions (pixels)
Max. File Size
Max. Animation
468x60
22K
15 sec.
120x240
22K
15 sec.

Creativity E-mail Newsletter: Print & Design Edition

GIF or JPEG only (no Flash or other rich media).

Banner ad specifications:

Dimensions (pixels)
Max. File Size
Max. Animation
468x60
22K
15 sec.

Creativity E-mail Newsletter: Interactive Edition

GIF or JPEG only (no Flash or other rich media).

Banner ad specifications:

Dimensions (pixels)
Max. File Size
Max. Animation
468x60
22K
15 sec.
120x240
22K
15 sec.

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Contact Information

Sales
Adam Gold, General Manager • agold@crain.com • Phone: 212-210-0241
Cathy Allendorf, Sales Representative • callendorf@crain.com • Phone: 323-370-2441
Joshua Stoller, Sales Representative • jstoller@crain.com • Phone: 212-210-0741
Angela Carola • acarola@crain.com • Phone: 212.210.0407

Banner Ad and Home Page Takeover Wallpaper Submissions
Sherry Emard • semard@crain.com • Phone: 313-446-0429

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