Advertising Age Online (www.adage.com) has the largest audited audience of advertising, marketing and media professionals of any industry Web site – over 354,000 monthly unique visitors. They are marketing and agency executives and managers with budgets to spend. 70% of these users only interface with the Advertising Age brand online. 51% believe a brand is more credible when they see its advertising in print and online. Including Advertising Age Online with your Advertising Age print buy delivers you a total reach of 697,000+ agency and marketing executives every month.

Sources:    ABC Interactive Audit Reports, Jan. 2006 - Dec. 2006. ABC Consolidated Media Report.

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Advertising Age Online Users...

... ARE ENGAGED AND FREQUENT VISITORS
80% visit the site once a week or more
11 minutes, 11 seconds is the average time per visit

Everybody relies on Advertising Age Online

Visitors are from...
96 of the top 100 leading national advertisers
99 of the top 100 agencies
15 of the top 15 media agencies

Advertising Age Online users by company type

Advertising Age Online users by job title

Advertising Age Online users by marketing budget

Source: 2004 AdAge.com Research, conducted by Beta Research, August 2004

Media types Advertising Age Online users plan or buy

Source: AdAge.com Usere Study (Advantage Business Research, 2005)

Top 10 stories in 2004 by number of page impressions