Banner Ad Specifications
Introductory Unit Specifications
Video Ad Specifications
Text Ad Specifications
Company Logo Specifications
Submission Guidelines for Specific Products
Contact Information

Banner Ad Specifications

Gif or JPEG

Flash or other rich media

We accept Flash, Java-script, HTML and others (please inquire).  All expenses related to serving rich media ads will be the responsibility of the advertiser. When submitting Flash (SWF) file format, please refer to our required modification instructions at http://www.craini2i.com/flash/

Third-Party Networks

We accept creative from most major ad serving networks (please inquire).

Creative Submission

All creative must be received at least 5 business days prior to start of schedule.
Send submissions as e-mail attachment(s) to Sherry Emard (semard@crain.com).
Questions? Call Sherry at 313-446-0429.

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Introductory Unit Specifications

General specifications

• 640x480 in dimension
• 60K max file size  
• Flash 5 player
• 5-8 seconds max
• Due 7 days prior to run
• No interactivity or buttons in intro messages
• No additional movie loading from the SWF

Required code when submitting a shockwave intersitial file

• When submitting Flash (SWF) file format, please refer to our required modification instructions at http://www.craini2i.com/flash/
• The final frame of the SWF file should call a getURL function to redirect to http://adage.com. The last frame should also have a "stop" action in it. Following is the code to use:
  getURL ("http://www.adage.com/index.cms?intro=seen");
  stop();

Files required for submissions

• SWF file
• FLA file
• Fonts used (Mac format preferred)

The page that the Introductory Message appears on will have an AdAge.com logo and a link directly to AdAge.com.

When submitting a ThirdParty Served Interstitials

The interstitial cannot be clickable/interactive. Interstitial needs to play message and stop. Adage.com will take care of the redirect to www.adage.com.

Creative Submission

All creative must be received at least 5 business days prior to start of schedule.
Send submissions as e-mail attachment(s) to: Sherry Emard (semard@crain.com).
Questions? Call Sherry at 313-446-0429.

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Video Ad Specifications

General specifications

• Image Size: 640 x 480
• Video Codec: Sorenson Video 3 or DV-NTSCD
• Audio Codec: MP3 or IMA 4:1
• Data Rate: > 1500 kbps
• File Format: Quicktime (.mov)

Creative Submission

All creative must be received at least 5 business days prior to start of schedule.
Send video to Sherry Emard at 1155 Gratiot Ave., Detroit, MI 48207.
Questions? Call at 313-446-0429 or e-mail semard@crain.com.

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Text Ad Specifications

General specifications

• 3 lines of text
• 60 characters per line plus URL

Creative Submission

All creative must be received at least 5 business days prior to start of schedule.
Send submissions as e-mail attachment to: Katherine Ainsworth • kainsworth@adage.com.
Questions? Call Katherine at 212-210-0475.

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Company Logo Specifications

General specifications

• Preferred format – EPS, vector-graphic
• Other formats accepted – TIFF, JPEG, GIF
• Image quality – 72 DPI
• Color – RGB

Creative Submission

All creative must be received at least 5 business days prior to start of schedule.
Send submissions as e-mail attachment(s) to: Sherry Emard (semard@crain.com).
Questions? Call Sherry at 313-446-0429.

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Submission Guidelines for Specific Products
468 x 60 banner also accepted where 728 x 90 listed

AdAge.com Run-of-site ads

Advertiser must provide the following ad sizes:
•  160 x 600, 300 x 250, 728 x 90
In addition, advertisers may provide these ad sizes:
•  468 x 60
See banner ad specifications for more information.

Home Page Takeover

Advertisers must provide the following ad sizes:
•  160 x 600, two 300 x 250, 728 x 90
In addition, advertisers must provide a Flash ad for introductory unit.
See banner ad and introductory unit specifications for more information.

Special Reports

Advertisers must provide the following materials:
•  160 x 600, two 300 x 250, 728 x 90 banner ads
•  Company logo
See banner ad and logo specifications above for more information.

Event Sponsorships

Advertisers must provide the following materials:
•  160 x 600, two 300 x 250, 728 x 90 banner ads
•  Plus, 468 x 60 banner for video coverage
•  Company logo
•  Video commercial, 640 x 480, 3-second intro + 15-second commercial
See banner ad, company logo and video ad specifications for more information.

Why It Matters (Podcasts)

Advertisers must provide the following materials:
•  160 x 600, two 300 x 250, 728 x 90 banner ads
•  Company logo
•  Video commercial, 640 x 480, 3-second intro + 15-second commercial
See banner ad, company logo and video ad specifications for more information.

Hispanic Marketing Section

Advertisers must provide the following ad sizes:
•  160 x 600, two 300 x 250, 728 x 90
See banner ad specifications for more information.

Search Engine

Both Overall and Keyword Category Search
Advertisers must provide the following ad sizes:
•  160 x 600, 300 x 250, 728 x 90
•  Text ad (3 lines of 60 characters max)
•  Company logo
See banner ad specifications for more information.

Ad Age Digital

Newsletter
•  300 x 250, 728 x 90
Web
•  160 x 600, 300 x 250, 728 x 90
See banner ad specifications for more information.

Ad Age Daily

Advertiser must provide the following ad sizes:
•  300 x 250, 728 x 90 (GIF or JPEG only. No Flash or other rich media)
See banner ad specifications for more information.

MediaWorks

Advertiser must provide the following ad sizes:
•  300 x 250, 728 x 90 (GIF or JPEG only. No Flash or other rich media)
See banner ad specifications for more information.

Madison+Vine

Advertiser must provide the following ad sizes:
•  120x240 OR 120x600
See banner ad specifications for more information.

Ad Age China

Advertiser must provide the following ad sizes:
•  728x90, 468x60, 120x600
See banner ad specifications for more information.

Breaking News Alert

Advertiser must provide a standard 3-line text ad.
See text ad specifications for more information.

Hispanic News Alert

Advertiser must provide a standard 3-line text ad.
See text ad specifications for more information.

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Contact Information

Sales
Allison Arden, Associate Publisher • aarden@adage.com • Phone: 212-210-0794

Banner Ad Submission
Sherry Emard • semard@crain.com • Phone: 313-446-0429

Introductory Unit Submission
Sherry Emard • semard@crain.com • Phone: 313-446-0429

Video Submissions (for Video Viewer)
Sherry Emard • semard@crain.com • Phone: 313-446-0429 • 1155 Gratiot Ave., Detroit, MI 48207

Company Logo Submission
Sherry Emard • semard@crain.com • Phone: 313-446-0429

Text Ad Submission
Katherine Ainsworth • kainsworth@adage.com • Phone: 212-210-0475

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