For 75+ years, Advertising Age has had its hand on the pulse of the industry, making it the preferred read among marketing and agency executives everywhere. To reflect our evolution from a weekly newspaper to an on-demand media brand delivered across multiple platforms, Ad Age, in conjunction with the Audit Bureau of Circulations, has developed the first-ever Consolidated Media Report to include audited audience numbers in both print and online. The result is a verified total audience reach of 697,000+ advertising, marketing and media professionals that we deliver to our advertisers.

Source: ABC Consolidated Media Report, December 2006.

View the Consolidated Media Report and Ad Age’s 12/06 ABC Publisher’s Statement (requires Adobe Acrobat Reader)
View the Advertising Age Pass-Along Research, conducted by ABC (requires Adobe Acrobat Reader)

Marketer and Agency Executives Rank Advertising Age

	Top reach among industry executives Favorite read Most credible editorial Read most frequently among trade weeklies More time spent on each issue among trade weeklies Preferred source for business letters and presentations Top choice to break marketing news or make company announcements
		Adweek Mediaweek Brandweek CMO Magazine Not in Business anymore Media Magazine The Wall Street Journal Media & Marketing Column The New York Times Advertising/Media Column

in a study conducted in 2005 over a sampling of client marketers from The Advertiser Red Book and agency executives
from The Agency Red Book.

Source: Market Study of Advertisers and Ad Agency Executives (Erdos & Morgan, 2005)

Marketer and Agency Executives Prefer Advertising Age

Results from studies conducted in 2001, 2004 and 2005 over a sampling from The Advertiser Red Book and The Agency Red Book show Advertising Age is consistently chosen as the most preferred as well as the most credible industry publication.

If you could choose only one industry publication, which one would you read?

Which one advertising/marketing publication do you find most credible?

Source: Market Study of Advertisers and Ad Agency Executives (Erdos & Morgan, 2001, 2004 & 2005)

Advertising Age engages its audience week after week

Percentage of readers who agree with these statements about Advertising Age

Advertising Age’s annual franchised Special Reports are considered highly valued by our audience. Value scores reach as high as 80%. These reports are unique to Advertising Age and not found anywhere else, including the 100 Leading National Advertisers • Marketing 50 • Agency Report • Salary Survey • Media Mavens • Power Players and many others.

Source: Advertising Age Subscriber Study (Erdos & Morgan, 2002)