|
4-Color
|
1x
|
6x
|
12x
|
24x
|
51x
|
104x
|
156x
|
208x
|
| 2-Pg. Spread (140") |
$57,725 |
$55,765 |
$51,005 |
$49,885 |
$48,905 |
$46,945 |
$45,405 |
$44,705 |
| Jr. Spread (80") |
45,265 |
43,345 |
40,145 |
39,265 |
38,385 |
37,265 |
35,905 |
35,665 |
| Page (70") |
30,670 |
29,690 |
27,310 |
26,750 |
26,260 |
25,280 |
24,510 |
24,160 |
| 3/5 Page (42") |
25,308 |
24,300 |
22,620 |
22,158 |
21,696 |
21,108 |
20,394 |
20,268 |
| Jr. Page (40") |
24,440 |
23,480 |
21,880 |
21,440 |
21,000 |
20,440 |
19,760 |
19,640 |
| Half Page (35") |
21,710 |
20,905 |
19,645 |
19,155 |
18,770 |
18,210 |
17,685 |
17,580 |
| 1/3 Page (24") |
14,945 |
14,393 |
13,481 |
13,169 |
12,833 |
12,545 |
12,185 |
12,041 |
| 1/4 Page (18") |
12,365 |
11,951 |
11,267 |
11,033 |
10,781 |
10,565 |
10,295 |
10,187 |
| Horizontal Strip (15") |
12,035 |
11,645 |
10,985 |
10,760 |
10,520 |
10,310 |
10,055 |
9,950 |
| Horizontal Strip (10") |
9,565 |
9,305 |
8,865 |
8,715 |
8,555 |
8,415 |
8,245 |
8,175 |
 TOP
2-Color Standard (Process Colors)
|
1x
|
6x
|
12x
|
24x
|
51x
|
104x
|
156x
|
208x
|
| 2-Pg. Spread (140") |
$50,825 |
$48,865 |
$44,105 |
$42,985 |
$42,005 |
$40,045 |
$38,505 |
$37,805 |
| Jr. Spread (80") |
38,365 |
36,445 |
33,245 |
32,365 |
31,485 |
30,365 |
29,005 |
28,765 |
| Page (70") |
25,870 |
24,890 |
22,510 |
21,950 |
21,460 |
20,480 |
19,710 |
19,360 |
| 3/5 Page (42") |
20,508 |
19,500 |
17,820 |
17,358 |
16,896 |
16,308 |
15,594 |
15,468 |
| Jr. Page (40") |
19,640 |
18,680 |
17,080 |
16,640 |
16,200 |
15,640 |
14,960 |
14,840 |
| Half Page (35") |
16,910 |
16,105 |
14,845 |
14,355 |
13,970 |
13,410 |
12,885 |
12,780 |
| 1/3 Page (24") |
11,755 |
11,203 |
10,291 |
9,979 |
9,643 |
9,355 |
8,995 |
8,851 |
| 1/4 Page (18") |
9,175 |
8,761 |
8,077 |
7,843 |
7,591 |
7,375 |
7,105 |
6,997 |
| Horizontal Strip (15") |
8,845 |
8,455 |
7,795 |
7,570 |
7,330 |
7,120 |
6,865 |
6,760 |
| Horizontal Strip (10") |
6,375 |
6,115 |
5,675 |
5,525 |
5,365 |
5,225 |
5,055 |
4,985 |
TOP
2-Color Matched (PMS)
|
1x
|
6x
|
12x
|
24x
|
51x
|
104x
|
156x
|
208x
|
| 2-Pg. Spread (140") |
$52,120 |
$50,160 |
$45,400 |
$44,280 |
$43,300 |
$41,340 |
$39,800 |
$39,100 |
| Jr. Spread (80") |
39,660 |
37,740 |
34,540 |
33,660 |
32,780 |
31,660 |
30,300 |
30,060 |
| Page (70") |
26,890 |
25,910 |
23,530 |
22,970 |
22,480 |
21,500 |
20,730 |
20,380 |
| 3/5 Page (42") |
21,528 |
20,520 |
18,840 |
18,378 |
17,916 |
17,328 |
16,614 |
16,488 |
| Jr. Page (40") |
20,660 |
19,700 |
18,100 |
17,660 |
17,220 |
16,660 |
15,980 |
15,860 |
| Half Page (35") |
17,930 |
17,125 |
15,865 |
15,375 |
14,990 |
14,430 |
13,905 |
13,800 |
| 1/3 Page (24") |
13,490 |
12,938 |
12,026 |
11,714 |
11,378 |
11,090 |
10,730 |
10,586 |
| 1/4 Page (18") |
10,910 |
10,496 |
9,812 |
9,578 |
9,326 |
9,110 |
8,840 |
8,732 |
| Horizontal Strip (15") |
10,580 |
10,190 |
9,530 |
9,305 |
9,065 |
8,855 |
8,600 |
8,495 |
| Horizontal Strip (10") |
8,110 |
7,850 |
7,410 |
7,260 |
7,100 |
6,960 |
6,790 |
6,720 |
TOP
Black & White
|
1x
|
6x
|
12x
|
24x
|
51x
|
104x
|
156x
|
208x
|
| 2-Pg. Spread (140") |
$47,180 |
$45,220 |
$40,460 |
$39,340 |
$38,360 |
$36,400 |
$34,860 |
$34,160 |
| Jr. Spread (80") |
34,720 |
32,800 |
29,600 |
28,720 |
27,840 |
26,720 |
25,360 |
25,120 |
| Page (70") |
23,590 |
22,610 |
20,230 |
19,670 |
19,180 |
18,200 |
17,430 |
17,080 |
| 3/5 Page (42") |
18,228 |
17,220 |
15,540 |
15,078 |
14,616 |
14,028 |
13,314 |
13,188 |
| Jr. Page (40") |
17,360 |
16,400 |
14,800 |
14,360 |
13,920 |
13,360 |
12,680 |
12,560 |
| Half Page (35") |
14,630 |
13,825 |
12,565 |
12,075 |
11,690 |
11,130 |
10,605 |
10,500 |
| 1/3 Page (24") |
10,320 |
9,768 |
8,856 |
8,544 |
8,208 |
7,920 |
7,560 |
7,416 |
| 1/4 Page (18") |
7,740 |
7,326 |
6,642 |
6,408 |
6,156 |
5,940 |
5,670 |
5,562 |
| Horizontal Strip (15") |
7,410 |
7,020 |
6,360 |
6,135 |
5,895 |
5,685 |
5,430 |
5,325 |
| Horizontal Strip (10") |
4,940 |
4,680 |
4,240 |
4,090 |
3,930 |
3,790 |
3,620 |
3,550 |
TOP
Advertising Rates Per Column Inch
If purchasing unit(s) other than the standard advertising units shown above, calculate your rate based on the following.
(NOTE: black-and-white rates only; does not include color chargers.)
| Size |
1x
|
6x
|
12x
|
24x
|
51x
|
104x
|
156x
|
208x
|
| 0 - 9" |
$436 |
$415 |
$375 |
$360 |
$350 |
$335 |
$318 |
$316 |
| 10 - 29" |
430 |
407 |
369 |
356 |
342 |
330 |
315 |
309 |
| 30 - 39" |
418 |
395 |
359 |
345 |
334 |
318 |
303 |
300 |
| 40 - 69" |
434 |
410 |
370 |
359 |
348 |
334 |
317 |
314 |
| 70" |
337 |
323 |
289 |
281 |
274 |
260 |
249 |
244 |
| 71 - 139" |
434 |
410 |
370 |
359 |
348 |
334 |
317 |
314 |
| 140" + |
337 |
323 |
289 |
281 |
274 |
260 |
249 |
244 |
TOP
Color Rates
| |
|
UNDER
35"
|
35-70" (FULL
PG.)
|
OVER
70" (SPREADS)
|
|
| |
Standard |
$1,435 |
$2,280 |
$3,645 |
|
| |
Matched |
$3,170 |
$3,300 |
$4,940 |
|
| |
Metallic |
n/a |
$4,830 |
$6,675 |
|
| |
4-color |
$4,625 |
$7,080 |
$10,545 |
|
TOP
Bleed Ads
Acceptable in full spreads, full
page or multiple full-column units. No additional
charge for bleed.
TOP
Gatefolds/Polybags/Inserts
Please contact your Ad Age sales
representative for pricing, details and availability.
TOP
Demographic Editions
Demographic editions are available
(full-page advertisements only). Please contact
your sales representative for further details and
availability.
TOP
Regional
Advertising Rates(Black/White)
Regional advertising is available
on a limited basis in any or all of three regions:
Eastern, Central, Western. Minimum space is 10 column
inches. For complete information on rates, circulation,
inserts and availability, contact your sales representative.
Central/Midwest
| |
1x
|
6x
|
12x
|
24x
|
51x
|
| Page (70") |
$13,510 |
$13,160 |
$12,180 |
$11,270 |
$11,060 |
| 3/5 Page (42") |
9,030 |
8,862 |
8,106 |
7,728 |
7,518 |
| Junior Page (40") |
8,600 |
8,440 |
7,720 |
7,360 |
7,160 |
| Half Page (35") |
7,245 |
7,035 |
6,440 |
6,195 |
6,055 |
| 1/3 Page (24") |
5,016 |
4,896 |
4,488 |
4,272 |
4,176 |
| 1/4 Page (18") |
3,762 |
3,672 |
3,366 |
3,204 |
3,132 |
West
| |
1x
|
6x
|
12x
|
24x
|
51x
|
| Page (70") |
$7,840 |
$7,560 |
$7,000 |
$6,580 |
$6,510 |
| 3/5 Page (42") |
5,208 |
4,998 |
4,704 |
4,410 |
4,284 |
| Junior Page (40") |
4,960 |
4,760 |
4,480 |
4,200 |
4,080 |
| Half Page (35") |
4,130 |
4,060 |
3,675 |
3,500 |
3,430 |
| 1/3 Page (24") |
2,856 |
2,832 |
2,592 |
2,424 |
2,400 |
| 1/4 Page (18") |
2,142 |
2,124 |
1,944 |
1,818 |
1,800 |
East
| |
1x
|
6x
|
12x
|
24x
|
51x
|
| Page (70") |
$17,920 |
$17,500 |
$16,170 |
$15,120 |
$14,980 |
| 3/5 Page (42") |
12,096 |
11,886 |
10,836 |
10,248 |
9,954 |
| Junior Page (40") |
11,520 |
11,320 |
10,320 |
9,760 |
9,480 |
| Half Page (35") |
9,660 |
9,485 |
8,680 |
8,225 |
7,945 |
| 1/3 Page (24") |
6,696 |
6,600 |
5,976 |
5,688 |
5,592 |
| 1/4 Page (18") |
5,022 |
4,950 |
4,482 |
4,266 |
4,194 |
TOP
Special Positions
| |
Page 2 (3 col.
x 14" only) |
30% additional |
|
| |
First spread |
15% additional |
|
| |
Page 5 |
20% additional |
|
| |
Back cover |
20% additional |
|
| |
3rd cover |
15% additional |
|
| |
Center spread |
15% additional |
|
| |
Pages 7, 9 |
15% additional |
|
| |
Opposite Photo Review, Editorial
page |
10% additional |
|
Positions available only on ads
of 10 inches or more, and are guaranteed only after
consulting the ad director as to availability.
Position surcharge is based on black & white
space cost only, except where noted.
TOP
Classified Rates
For classified rates and information, click
here or call 1-800-248-1299, e-mail AdAgeClassified@crain.com
Greg Altieri, Classified Sales Representative • Tel: 212-210-0752 • Email: galtieri@adage.com
TOP
Ad Age TalentWork
Greg Altieri, Classified Sales Representative • Tel: 212-210-0752 • Email: galtieri@adage.com
TOP
|
