Ad Space Sizes Available Supplied Digital Advertisement Mechanical Data Publication and Closing Dates Early Closing Dates Shipping Instructions

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Ad Space Sizes Available

Publication Trim Size: 10 7/8"x 14 1/2"

Page Size: Full page is 70 column inches: 5 columns, 14" deep. Space is available in any combination of columns and inches, within limitations on depths as noted below. Exception: any ad exceeding 12 1/2" depth will be run and billed at full-column depth of 14".

Facing five-column units less than 8" in depth available at 10% premium; minimum depth 5". Three-, four- and five-column units, 8" or larger in depth, may be purchased on facing pages with gutter bleed at regular rates.

*Other ad sizes available. Contact your sales rep for more information.

Gatefolds available on specific issues only. Consult publisher for availability. Keep vital advertising matter a minimum of 3⁄8" away from trim on all bleed pages.

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Supplied Digital Advertisement

All advertising should be provided in a digital format with a Kodak Approval, Iris or Matchprint.

• Required format for black & white or four-color digital advertisement is hi-res Adobe Acrobat PDF file format (version 6.0 compatible) with all fonts and images embedded.
• Embedded images must be a minimum of 266 ppi (pixels per inch). Color images must be CMYK.
• Postscript Type 1 fonts are strongly preferred. Files containing composite or master fonts will not be accepted.
• Files containing RGB or LAB images will not be accepted.
• Files containing Open Prepress Interface (OPI) comments will not be accepted.

To upload file using FTP:

• IP Address  209.104.132.101
• username: crain_ny
• password: v3r1fy
• go into folder prod/ny

However, if you were using a named server (www.crain.com) in your FTP utility, you will need to change it to: digitaladcentral.crain.com

For further instructions on how to prepare your digital advertisement and upload to Crain’s Digital Ad Processing Center, please visit our web site at digitaladcentral.crain.com.

After uploading files, please fax a hard copy to Production at 212-210-0490 for identification & to alert them there is an ad or file to be retrieved. 

Two-Color Process: Standard AAAA and ABM process colors are solid traps using process inks and are available at Standard Color Rate; please refer to the current rate card for rates.

• Blue = 100% process cyan
• Magenta = 100% process magenta
• Yellow = 100% process yellow
• Red = 100% process magenta and 100% process yellow
• Green = 100% process cyan and 100% process yellow

Four-Color Process: The reproduction quality of four-color advertisements printed in Advertising Age will depend largely on the quality of the supplied digital files and proofs. Please visit our Web site at digitaladcentral.crain.com for further information.

PMS Inks or Pre-Mixed Inks: PMS inks or pre-mixed inks require dedicated print units and will be billed at Matched Color Rate. Please refer to current rate card for rates.

Reverse Ads:Reverse black and white advertisements are accepted at no additional charge.

File Preparation: To assist our printer in obtaining a good press match on a web offset press, it is important to follow general industry guidelines when preparing files and proofs:

• 120 line screen is recommended, not to exceed 133 line screen.
• Maximum density in any one area, all colors, should not exceed 300%, with only one solid color.
• Reverse lettering in four-color advertisements should be spread with dominant color forming shape of letters.Thin lines, serifs, small and medium-size lettering should be restricted to one color only.
• Preferred proofs are Kodak approvals or Iris proofs prepared 5-7% heavier than the file to simulate press gain and ink coverage to our web offset press.
• Color lasers or low quality ink jet prints are not acceptable for color guidance.
• Follow AAAA/ABM/MPA recommended standards for process ink color formulations.
• Proofing progression of colors should correspond to Advertising Age printing press: black, cyan, magenta, yellow.
• Direction of roller travel should be from side to side of pages (not top to bottom) to match press conditions.
• Recommended proofing stock is a 60 lb. basis weight of 70 (nominal) brightness.

Advertisements supplied to Crain without an acceptable color proof will be printed to SWOP standards. The Printer and/or Publisher cannot be held liable for color complaints when files are submitted without an acceptable color proof.

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Mechanical Data

Printing: Advertising Age is printed heat-set web offset. In general follow AAAA recommended standards for offset printing (SWOP).

Paper Stocks: Recycled machine-coated gloss, 36 lb. basis weight.

Binding: Saddle-stitched

Trim Size: 10 7/8"x 14 1/2"

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Publication and Closing Dates

Publisher may act on the written instruction of either the advertiser or agency as to any ad. No liability is assumed as to any instructions received after closing date. Advertising Age is published weekly, issued Monday. Except during holiday weeks, the last Monday edition advertising forms close Thursday, 11 days preceding date of publication (regional editions close one day earlier). When proof must be submitted for approval, copy or artwork must be in the hands of Publisher two weeks preceding date of publication.

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Early Closing Dates

Special Reports close Monday, two-and-a-half weeks preceding date of issue (except during holiday weeks, when earlier closings are specified). When proof must be submitted for approval, copy or artwork must be in hands of Publisher four weeks preceding date of publication.

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Ship all advertising materials to:

Advertising Age
Attn: Vickie Daniel
Advertising Production Director
711 Third Avenue, 3rd Floor
New York, NY 10017-4036
Tel. 212-210-0205
Fax: 212-210-0490
vdaniel@crain.com

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