|
Cover Flaps (4-color only)
|
|
|
|
| Cover flap + spread |
$37,500
|
Die-Cut Cover flap |
add $5,000 |
| Cover flap + full page |
30,000
|
|
|
Note: limited to advertisers running 3+ pages in book.
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4-Color
|
1X
|
3X
|
6X
|
9X
|
12X
|
24X
|
| Full Spread (140") |
19,420 |
17,508 |
15,848 |
14,957 |
14,601 |
14,187 |
| Jr. Spread (80") |
16,802 |
15,179 |
13,809 |
12,929 |
12,679 |
12,332 |
| Full Page (70") |
9,918 |
8,953 |
8,114 |
7,664 |
7,485 |
7,276 |
| Skyscraper (42") |
9,095 |
8,083 |
7,351 |
6,601 |
6,476 |
6,308 |
| Jr. Page (40") |
9,082 |
8,073 |
7,344 |
6,596 |
6,470 |
6,296 |
| 1/2 Page (35") |
7,657 |
6,726 |
6,138 |
5,463 |
4,953 |
4,821 |
| 1/2 Page Skyscraper (35") |
7,657 |
6,726 |
6,138 |
5,463 |
4,953 |
4,821 |
| Jr. Skyscraper (28") |
7,174 |
6,319 |
5,783 |
5,166 |
4,698 |
4,579 |
| 1/4 Page (18") |
5,453 |
4,849 |
4,500 |
4,095 |
3,792 |
3,708 |
| Full Strip (15") |
5,017 |
4,486 |
4,178 |
3,826 |
3,566 |
3,492 |
| Jr. Strip (10") |
4,324 |
3,893 |
3,664 |
3,397 |
3,195 |
3,140 |
| Classified (rates per column inch) |
335 |
295 |
260 |
220 |
190 |
165 |
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2-Color Matched (PMS) (Includes Pantone ink + black)
| |
1X
|
3X
|
6X
|
9X
|
12X
|
24X
|
| Full Spread (140") |
17,719 |
15,807 |
14,147 |
13,256 |
12,900 |
12,486 |
| Jr. Spread (80") |
15,101 |
13,478 |
12,108 |
11,228 |
10,978 |
10,631 |
| Full Page (70") |
9,062 |
8,097 |
7,258 |
6,808 |
6,629 |
6,420 |
| Skyscraper (42") |
8,239 |
7,227 |
6,495 |
5,745 |
5,620 |
5,452 |
| Jr. Page (40") |
8,226 |
7,217 |
6,488 |
5,740 |
5,614 |
5,440 |
| 1/2 Page (35") |
6,864 |
5,933 |
5,345 |
4,670 |
4,160 |
4,028 |
| 1/2 Page Skyscraper (35") |
6,864 |
5,933 |
5,345 |
4,670 |
4,160 |
4,028 |
| Jr. Skyscraper (28") |
6,381 |
5,526 |
4,990 |
4,373 |
3,905 |
3,786 |
| 1/4 Page (18") |
4,660 |
4,056 |
3,707 |
3,302 |
2,999 |
2,915 |
| Full Strip (15") |
4,224 |
3,693 |
3,385 |
3,033 |
2,773 |
2,699 |
| Jr. Strip (10") |
3,531 |
3,100 |
2,871 |
2,604 |
2,402 |
2,347 |
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2-Color Standard (Process)
| |
1X
|
3X
|
6X
|
9X
|
12X
|
24X
|
| Full Spread (140") |
16,984 |
15,072 |
13,412 |
12,521 |
12,165 |
11,751 |
| Jr. Spread (80") |
14,366 |
12,743 |
11,373 |
10,493 |
10,243 |
9,896 |
| Full Page (70") |
8,690 |
7,725 |
6,886 |
6,436 |
6,257 |
6,048 |
| Skyscraper (42") |
7,867 |
6,855 |
6,123 |
5,373 |
5,248 |
5,080 |
| Jr. Page (40") |
7,854 |
6,845 |
6,116 |
5,368 |
5,242 |
5,068 |
| 1/2 Page (35") |
6,518 |
5,587 |
4,999 |
4,324 |
3,814 |
3,682 |
| 1/2 Page Skyscraper (35") |
6,518 |
5,587 |
4,999 |
4,324 |
3,814 |
3,682 |
| Jr. Skyscraper (28") |
6,035 |
5,180 |
4,644 |
4,027 |
3,559 |
3,440 |
| 1/4 Page (18") |
4,314 |
3,710 |
3,361 |
2,956 |
2,653 |
2,569 |
| Full Strip (15") |
3,878 |
3,347 |
3,039 |
2,687 |
2,427 |
2,353 |
| Jr. Strip (10") |
3,185 |
2,754 |
2,525 |
2,258 |
2,056 |
2,001 |
TOP
Black & White
|
1X
|
3X
|
6X
|
9X
|
12X
|
24X
|
| Full Spread (140") |
15,272 |
13,360 |
11,700 |
10,809 |
10,453 |
10,039 |
| Jr. Spread (80") |
12,654 |
11,031 |
9,661 |
8,781 |
8,531 |
8,184 |
| Full Page (70") |
7,713 |
6,748 |
5,909 |
5,459 |
5,280 |
5,071 |
| Skyscraper (42") |
6,890 |
5,878 |
5,146 |
4,396 |
4,271 |
4,103 |
| Jr. Page (40") |
6,877 |
5,868 |
5,139 |
4,391 |
4,265 |
4,091 |
| 1/2 Page (35") |
5,609 |
4,678 |
4,090 |
3,415 |
2,905 |
2,773 |
| 1/2 Page Skyscraper (35") |
5,609 |
4,678 |
4,090 |
3,415 |
2,905 |
2,773 |
| Jr. Skyscraper (28") |
5,126 |
4,271 |
3,735 |
3,118 |
2,650 |
2,531 |
| 1/4 Page (18") |
3,405 |
2,801 |
2,452 |
2,047 |
1,744 |
1,660 |
| Full Strip (15") |
2,969 |
2,438 |
2,130 |
1,778 |
1,518 |
1,444 |
| Jr. Strip (10") |
2,276 |
1,845 |
1,616 |
1,349 |
1,147 |
1,092 |
| Classified (rates per column inch) |
277 |
245 |
220 |
190 |
165 |
150 |
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Metallic Rate
in addition to space and color rates
|
Over 35"
|
35" and under
|
|
| |
$1,735
|
$1,585
|
|
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Premium Positions
Inside Front Cover, Page 5, Page
7, First Spread, Center Spread, 3rd Cover and Back
Cover — add 20% to standard space rate.
Gatefolds subject to availability.
Call your sales representative.
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