|
 Ad
Space Sizes Available
Supplied
Digital Advertisement
Mechanical
Data
Shipping
Instructions
Ad Space Sizes Available
Publication Trim Size: 10 7/8"x
14 1/2"
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Standard Ad Sizes (Live Area) |
Width |
Depth |
|
| |
Full Spread |
21" |
14" |
|
| |
Junior spread |
16 3/4" |
10" |
|
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Tabloid size (full page) |
10 1/4" |
14" |
|
| |
Skyscraper |
6" |
14" |
|
| |
Junior page |
8 1/8" |
10" |
|
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1/2 page skyscraper |
5" |
14" |
|
| |
1/2 page vertical |
8 1/8" |
8 3/4" |
|
| |
1/2 page horizontal |
10 1/4" |
7" |
|
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Junior skyscraper |
4" |
14" |
|
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1/4 page |
5" |
7" |
|
| |
Full strip |
10 1/4" |
3" |
|
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Junior strip |
10 1/4" |
2" |
|
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Bleed or Oversize
Ad Sizes |
Width |
Depth |
|
| |
Single-page bleed |
11 1/8" |
14 3/4" |
|
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Spread bleed |
22" |
14 3/4" |
|
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Trim size page |
10 7/8" |
14 1/2" |
|
| |
Trim size spread |
21 3/4" |
14 1/2" |
|
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Gatefold |
Width |
Depth |
|
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Cover 2 |
10 9/16" |
14 3/4" |
|
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Cover 2A and 2B (spread) |
21 1/4" |
14 3/4" |
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Specific issues only. Consult
publisher for availability. Keep vital advertising
matter a minimum of 3/8" away from trim on all
bleed pages.
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Supplied Digital Advertisement
All advertising should be provided
in a digital format with a Kodak Approval, Iris
or Matchprint.
- Required format for black & white
or four-color digital advertisement is hi-res
Adobe Acrobat PDF file format (version 6.0 compatible)
with all fonts and images embedded.
- Embedded images must be a minimum
of 266 ppi (pixels per inch). Color images must
be CMYK.
- Postscript Type 1 fonts are
strongly preferred. Files containing composite
or master fonts will not be accepted.
- Files containing RGB or LAB
images will not be accepted.
- Files containing Open Prepress
Interface (OPI) comments will not be accepted.
To upload file using FTP:
- IP Address 209.104.132.101
- username: crain_ny
- password: v3r1fy
- go into folder prod/ny
However, if you were using a named server (www.crain.com)
in your FTP utility, you will need to change it
to: digitaladcentral.crain.com
For further instructions on how
to prepare your digital advertisement and upload
to Crain’s Digital Ad Processing Center,
please visit our web site at digitaladcentral.crain.com.
After uploading files, please
fax a hard copy to Production at 212-210-0490 for
identification & to alert them there is an
ad or file to be retrieved.
Two-Color Process: Standard AAAA
and ABM process colors are solid traps using process
inks and are available at Standard Color Rate;
please refer to the current rate
card for rates.
- Blue = 100% process cyan
- Magenta = 100% process magenta
- Yellow = 100% process yellow
- Red = 100% process magenta and 100% process
yellow
- Green = 100% process cyan and 100% process
yellow
Four-Color Process: The reproduction
quality of four-color advertisements printed in
Creativity will depend largely on the quality of
the supplied digital files and proofs. Please visit
our Web site at digitaladcentral.crain.com for
further information.
PMS Inks or Pre-Mixed Inks: PMS
inks or pre-mixed inks require dedicated print
units and will be billed at Matched Color Rate.
Please refer to current rate
card for rates.
Reverse Ads: Reverse black and
white advertisements are accepted at no additional
charge.
File Preparation: To assist our
printer in obtaining a good press match on a web
offset press, it is important to follow general
industry guidelines when preparing files and proofs:
- 133 line screen is used to print Creativity.
- Maximum density in any one area, all colors,
should not exceed 300%,with only one solid color.
- Reverse lettering in four-color advertisements
should be spread with dominant color forming
shape of letters.Thin lines, serifs, small and
medium-size lettering should be restricted to
one color only.
- Preferred proofs are Kodak approvals or Iris
proofs prepared 5-7% heavier than the file to
simulate press gain and ink coverage to our web
offset press.
- Color lasers or low quality ink jet prints
are not acceptable for color guidance.
- Follow AAAA/ABM/MPA recommended standards for
process ink color formulations.
- Proofing progression of colors should correspond
to Creativity printing press: black,
cyan, magenta, yellow.
- Direction of roller travel should be from side
to side of pages (not top to bottom) to match
press conditions.
- Recommended proofing stock is a 60 lb.basis
weight of 70 (nominal) brightness.
Advertisements supplied to Creativity without
an acceptable color proof will be printed to SWOP
standards. The Printer and/or Publisher cannot
be held liable for color complaints when files
are submitted without an acceptable color proof.
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Mechanical
Data
Printing: Creativity is printed
heat-set web offset. In general follow AAAA recommended
standards for offset printing (SWOP).
Paper Stocks: Text paper stock
is machine coated matte, 40 lb. basis weight. Cover
stock is 70 lb. basis weight.
Binding: Saddle-stitched
Trim Size:
10 7/8"x 14 1/2"
Composition: No charge for normal
copy to be set in display material available at
our printing plant. Proofs of publication-set ROP
advertisements will be deemed approved unless returned
to Sales Manager prior to closing date.
Storage of Film: Film will be
stored by Publisher for three months and then destroyed
unless prior return instructions are received from
the advertiser or the agency.
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Ship all advertising materials
to:
Creativity
Attn: Diane Maida
Advertising Production Director
711 Third Avenue, 3rd Floor
New York, NY 10017-4036
Tel. 212-210-0230
Fax: 212-210-0490
dmaida@crain.com
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