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DATE
Wednesday,
March 21, 2007
LOCATION
Skirball Center for the Performing Arts @ NYU
566 LaGuardia Place @ Washington Square South
QUESTIONS
Call 212-210-0155
aaevents@crain.com
SPONSORSHIPS
In Partnership with
Music by
Zone sponsors
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WHY YOU CAN’T MISS THIS EVENT
 Terry Semel, CEO, Yahoo!, and other media titans share their secrets on how they have built such powerful brands
Case studies and audience work sessions mean you’ll get real-world examples to take back and apply to your own media brand
It’s terrific training for your sales and marketing team, teaching them how to get out of selling in terms of a magazine or newspaper, a tv network or website, and instead selling a brand that transcends platform
SPEAKERS
Keynote
Terry Semel, Chairman and CEO, Yahoo!
Panelists
MT Carney, Founding Partner, Naked New York
Nora Ephron, Editor-at-Large, The Huffington Post
Judy Girard, President, HGTV
Robert F. Gregory, Group Publisher, Dennis Publishing, Inc.
Jack Griffin, President, Meredith Corporation Publishing Group
Howard Handler, CMO, Virgin Mobile USA
Christie Hefner, Chairman and CEO, Playboy Enterprises, Inc
Henry Jenkins, Director-Comparative Media Studies Program, MIT
Susan Lyne, President and CEO, Martha Stewart Living Omnimedia, Inc.
Renetta McCann, CEO, Starcom MediaVest Group
Scot M. Safon, SVP-Marketing and Promotions, CNN Worldwide
AGENDA
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| 8:00am |
Breakfast |
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| 9:00 |
Opening Remarks |
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| 9:10 |
Liquid Content
Renetta McCann, CEO, Starcom MediaVest Group
A look at media's future, where consumers will welcome interaction with the media and marketer brands that captivate them fluidly across a variety of sight-sound-and-motion contact points |
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| 10:00 |
Keynote Address
Terry Semel, Chairman and CEO, Yahoo!
How technology brands like Yahoo listened, learned and applied consumer understanding in order to succeed in the new attention economy |
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| 10:45 |
Coffee Break |
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| 11:00 |
And Now a Word From the C-Suite:
Learn from the Experts
Moderator
Scott Donaton, Publisher, Advertising Age
Panelists
Susan Lyne, President and CEO, Martha Stewart Living Omnimedia, Inc.
Christie Hefner, Chairman and CEO, Playboy Enterprises, Inc
Jack Griffin, President, Meredith Corporation Publishing Group |
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| 12:00pm |
Networking Lunch |
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| 1:00 |
Nora Ephron, Editor-at-Large, The Huffington Post |
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| 1:20 |
Moving Beyond the Traditional: Real Life Success Stories
Top media company executives discuss how they define themselves beyond the traditional media platforms.
Moderator
Ann Marie Kerwin, Advertising Age
Panelists
Judy Girard, President, HGTV
Robert F. Gregory, Group Publisher, Dennis Publishing, Inc.
Scot M. Safon, SVP-Marketing and Promotions, CNN Worldwide |
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| 2:20 |
Get to Know and Understand Your Consumers
Moderator
Matt Creamer, Advertising Age
Panelists
MT Carney, Founding Partner, Naked New York
Henry Jenkins, Director-Comparative Media Studies Program, MIT
Howard Handler, CMO, Virgin Mobile USA |
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| 3:00 |
Brand Workshop Session |
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*times and speakers subject to change
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