Mike Chapman
Editorial Director
eMarketer

Mr. Chapman is responsible for all editorial research coverage, including daily articles, analyst reports and other special projects, as well as new product development. Mr. Chapman is an experienced economist and publishing executive. He spent 18 years at the Economist Group; ten years as an analyst and editor in the London office, and eight years as the Editor-in-Chief and Executive Producer in the company's New York-based electronic publishing division. During this period, Mr. Chapman worked with a specialist team to transform the print business of the Economist Intelligence Unit into a global, online business intelligence service. As well as helping set and implement the company's strategy, running electronic editorial and all of the company's product development, he helped set up a new custom research division, which became a key driver of growth for the company. Mr. Chapman has an MSC in Economics from London University.

Matt Freeman
Founder & CEO
Tribal DDB Worldwide

Matt founded Tribal DDB Worldwide and drives the vision that grew the agency into a global network of 35 offices in 21 countries. Under Matt's leadership, Tribal DDB has become the world's most awarded interactive agency as well as one of the largest. Matt's focus on outstanding work that drives outstanding results has fueled the organization's growth and expanded relations with the some of the world's most powerful and popular brands. Matt has been recognized by leading publications from Wall Street Journal, to CNN and CBS MarketWatch, AdAge, Adweek and Creativity to name a few. Matt is the founder and chairman of the IAB's Agency Board, serves on the board of the Advertising Club and is an active member of the AAAA's Interactive Committee. He was also recently inducted into the AAF's Hall of Achievement.

Curt Hecht
EVP/Chief Digital Officer
GM Planworks

As Chief Digital Officer of GM Planworks,Hecht is a communications navigator, dedicated to mapping the evolving digital media landscape and guiding GM, one of the nationâ**s largest advertisers, toward innovative and engaging consumer contact.. Accounting for the increasing convergence of a variety of media, Hecht explores how GM can lead the migration of the webâ**s search, video and behavioral targeting capabilities to television. He also directly oversees relationships with the likes of AOL, Yahoo, Google, and the cable MSO advanced TV offerings, strengthening SMGâ**s valuable partnerships and vendor relationships. The sixteen year SMG veteran has serviced United Airlines, 7-Up, McDonaldâ**s and Morgan Stanley. He also opened a San Francisco office for Starcom in 1999.. Hecht is an active member of the AAAA advanced television committee, ad:tech Advisory Group and i20. An avid road cyclist, he founded an award-winning 20-member elite cycling team, which has raced nationally and internationally.

Laura Lang
President
Digitas'

As president, Laura leads Digitas' client facing organization and the company's new business endeavors. Laura brings to the role 20 years of experience in brand management, product management, and strategic consulting. Prior to joining Digitas in 1999, Laura was president of Marketing Corporation of America, providing strategic consulting services to clients in the retail, electronics and information, entertainment, travel, and gaming industries. Previously, she was a senior vice president/group manager at Yankelovich Clancy Shulman. Before becoming a consultant, Laura worked in product and brand management at Bristol Myers, Pfizer Pharmaceuticals, and the Quaker Oats Company. A summa cum laude graduate of Tufts University, Laura holds an M.B.A. from the University of Pennsylvania Wharton School of Business.

Nick Law
Chief Creative Officer
North America R/GA

As Chief Creative Officer, NA, Nick is responsible for the overall creative vision of the agency. In his role, he guides creative teams consisting of visual designers, copywriters, and interaction designers, working in close collaboration across disciplines. He ensures that R/GA stays true to its legacy by fostering creative ideas in all team members, including those in technology and strategy. Nick joined R/GA in 2001 and has played a significant role in shaping R/GA's creative vision. In that time, his work has won numerous international awards and has been widely published in the United States, the United Kingdom, and Asia-Pacific. Within a year of joining the company, he was promoted to vice president of visual design and shortly thereafter named executive creative director on the Nike account. Nick's background is extensive and diverse, spanning multiple marketing disciplines during 20 years at agencies in the United States and abroad. His range of experience is an important asset for R/GA as the agency takes on more global assignments requiring the integration of channels, formats, languages, and cultures.

Mike Murphy
Chief Revenue Officer
Facebook

Mike Murphy is the Chief Revenue Officer at Facebook where he leads media strategy, manages advertising inventory and oversees advertising operations. Mike joined Facebook from Yahoo!, where he was Vice President of Media Sales for the Western region. Prior to Yahoo!, Mike founded the company TAG that provided outsourced sales, marketing and business development services to established technology and early-stage start-up companies. Mike began his media career at Ziff-Davis Publishing and CMP Media where he was Publisher, Associate Publisher and Managing Director. Mike received his bachelor's degree in marketing communications from the University of North Texas.

Babs Rangaiah
Director, Media & Entertainment
Unilever USA

Babs Rangaiah is responsible for media planning across all Unilever brands in the U.S. In the past year, he has overseen media for several highly innovative campaigns for Dove (recently named "CPG Marketer of the year" by Mediapost), including the Dove Night "webisodes", Dove Super Bowl and the Dove Cream Oil consumer-generated ad contest culminating at the Oscars. In addition, Babs has recently led several key media initiatives in the branded entertainment, digital and Hispanic marketing space for several other Unilever brands as well. Prior to joining Unilever, Babs spent 3 ½ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD. Over the course of his career, he has worked with Procter & Gamble, JP Morgan, Discovery Networks, Merck and Burger King. Babs currently resides in Scarsdale, NY with his wife Amanda and his three amazing children: Ryan (9), Sophia (7) & Jack (5). He coaches each of their Little League teams in his spare time.

Steve Rubel
Senior Vice President
Edelman

Steve Rubel currently serves as senior vice president in Edelman's me2revolution practice. Edelman is the largest independent global PR firm. Rubel is charged with helping Edelman identify, test, incubate and champion new forms of communications across emerging platforms and channels. He also explores these technologies on his well-read Micro Persuasion weblog and in a weekly column for AdAge Digital.

Lori H. Schwartz
Senior Vice President & Director
Interpublic Emerging Media Lab

As Senior Vice President and Director of the Interpublic Emerging Media Lab, a center for marketing innovation located in Los Angeles, Lori provides consultation and solution recommendations for the latest in broadband, wireless and emerging media solutions for Interpublic's global client roster. She has produced a number of solutions for Sony, Microsoft, GSN, General Motors, Reebok, Nautica and Park Place Entertainment among others. Prior to serving as Director of the Lab, Lori served as the interactive/new media producer at McCann Worldgroup, providing interactive expertise for the agency's Los Angeles client base. She worked with clients to create original content solutions across multiple channels. Lori also facilitated partnerships with entertainment, sports and other content providers, and served as the agency representative on all issues pertaining to emerging media. An active member of the marketing and entertainment industries, Lori has led a project for the American Film Institute's Digital Content Lab and also serves on the Board of Governors for the Producers Guild of America's New Media Council and has recently joined the foundation board for Women in Film. She is an executive committee member of the Interactive Peer Group for the Academy of Television Arts and Sciences and participates in a number of advanced advertising standardizations groups. When she is not working with clients, Lori can be found on stage in Hollywood performing with a number of improvisational comedy theaters.

Shane Steele
Director, Emerging Media & Online Advertising
The Coca-Cola Company

In her role as Director of Emerging Media & Online Advertising at Coca-Cola, Shane Steele oversees the interactive marketing initiatives for the company's Coca-Cola Trademark brands including Coke, Diet Coke, Coke Zero and others. Her team's responsibilities include interactive strategy, web site development, online promotions, and digital advertising campaigns involving online, gaming, and mobile. Steele also plays a key role in evaluating new technology partners and the evolving digital media landscape to direct the company's digital innovation and emerging media opportunities. Prior to joining Coca-Cola, Steele worked on the agency side, leading clients through development and execution of their interactive marketing strategies and web initiatives. Steele began her career in consulting at Accenture where she worked with Fortune 500 companies helping them leverage web technologies to extend their brands into the online space. A native of New England, Steele received her bachelors in Psychology from Cornell University and now resides in Atlanta, GA.

David Verklin
Director of Marketing
CEO, Carat Americas and Chairman, Carat Asia Pacific

David Verklin joined Carat in 1998 as CEO of Carat Americas and in 2005 was also appointed as Chairman of Carat Asia Pacific. In his role, David oversees the operations of Carat in the US, Latin America, Canada and Asia Pacific as well as on the Indian sub-continent. He also sits on the Board of Directors for Aegis Group plc (Carat's holding company). Under David's leadership, Carat Americas has grown into one of the world's leading media-centric diversified marketing services companies. Carat's product offering is unlike any other in the communications services marketplace including: media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services and marketing analytics and consulting. Carat Americas has become the fastest growing company within the industry with media billings approaching $8 billion annually. Carat Americas has over 300 clients including Pfizer, P&G, Revlon, Motorola, adidas, Philips, Hyundai, Kia, Honeywell, Fed Ex and Ameriprise just to name a few. Carat has won multiple industry accolades, including the Advertising Age Media Agency of the Year Award in 2001.

Mike Vorhaus
SVP/Managing Director
Frank N. Magid Associates

Mike Vorhaus, SVP/Managing Director, founded the Magid New Media practice in 1995, with AOL and Excite as his first two clients. Mike's team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike also provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives. Mike has participated in hundreds of studies for our clients and personally consults a number of leading Internet and gaming companies. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also consulted on a number of film projects such as You've Got Mail and The Matrix.