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DATE
Tuesday,
March 6, 2007
LOCATION
The Roosevelt Hotel
45 East 45th Street
New York, NY
QUESTIONS
Call 212-210-0155
aaevents@crain.com
SPONSORSHIPS
Music by
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As the digital revolution continues to rage on, the range of options available to marketers is expanding so quickly that what’s hot today is often yesterday’s news. Ad Age’s Digital Marketing Conference brings this technology down-to-earth with real world case studies and compelling dialogues between prestigious speakers and panelists who are the thought-leaders in the field of digital marketing.
SPEAKERS
Keynotes
Babs Rangaiah, Director, Media & Entertainment, Unilever USA
Stefan Olander, Global Director-Digital Media, Nike
Panelists
Mike Chapman, Editorial Director, eMarketer
Manning Field, SVP, Branding & Advertising, Chase Card Services
Matt Freeman, CEO, Tribal DDB
Jeffrey Glueck, CMO, Travelocity
Curt Hecht, EVP, Chief Digital Officer, GM Planworks
Laura Lang, President, Digitas
Nick Law, North American Chief Creative Officer, R/GA
Mike Murphy, Chief Revenue Officer, Facebook
Steve Rubel, SVP, Edelman me2revolution and Columnist, Ad Age Digital
Lori Schwartz, SVP, Director of Emerging Media, Interpublic Emerging Media Lab
Shane Steele, Director-Emerging Media & Online Advertising, Coca-Cola
Liz Vanzura, Global Marketing Director, Cadillac
David Verklin, CEO, Carat Americas and Chairman, Carat Asia Pacific
Mike Vorhaus, SVP/Managing Director, Frank N. Magid Associates and Columnist, Ad Age Digital
AGENDA*
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| 9:00am |
Morning Keynote Address |
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| 9:30 |
I Know I Need to be Digital… Now What?
A Socratic debate of the industries leading minds over the essential components of a digital marketing plan – and how it fits into the overall mix |
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| 11:00 |
Break |
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| 11:15 |
Rapid-Fire: Best Work in the Digital Space
Marketers showcase their efforts and explain what works…and why |
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| 12:30pm |
Networking Lunch |
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| 1:30 |
Afternoon Keynote Address |
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| 2:00 |
This Year’s Frontiers
Future-casters talk about the digital trends set to become realities in 2007
Diane Hessan, President and CEO, Communispace |
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| 2:30 |
How We Use It
Eight consumers of different ages talk about their use of digital technologies |
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