DATE
Wednesday
February 7, 2007
LOCATION
The Beverly Hills Hotel
Beverly Hills, CA
QUESTIONS
Call 212-210-0155
aaevents@crain.com
SPONSORSHIPS
Sponsored by
Music provided by
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Join innovative marketers, media executives and top producers for a provocative exploration into the future of branded entertainment.
AGENDA
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| 8:00 am |
Networking Breakfast |
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| 9:00 |
Opening Remarks |
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| 9:15 |
Scott Donaton, Associate Publisher, The Ad Age Group
Five years ago, Scott Donaton launched Madison & Vine. Now the man who wrote the book on marketing through branded entertainment discusses where we've been, where we are where we need to go. |
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| 9:30 |
Panel Discussion: Content Is King
Panelists
Mark Andeer, VP-Brand Strategy, OfficeMax
Myles Romero, Global Brand Entertainment Director, Ford Motor Company
Bill Hilary, President, Magna Global Entertainment
Rich Rosenthal, SVP, Creative Affairs, Studio 2.0
Moderator
Jonah Bloom, Editor, Advertising Age |
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| 10:15 |
Panel Discussion: Does It Measure Up?
Panelists
Tracy Schoenadel, Executive Director, ESPN Sports Poll and Vice President of TNS Intersearch
Patrick Quinn, President/CEO, PQ Media LLC
Hamet Watt, CEO, nextmedium
Annie Touliatos, Director, Product Development & Marketing, Nielsen Media Research
Alan Gould, Co-CEO, IAG Research
Moderator
Marc Graser, Editor, Madison+Vine |
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| 11:00 |
"Biggest Loser" – Anatomy of The Deal
Mark Koops, Executive Producer, "The Biggest Loser"
Bob Harper, Trainer, "The Biggest Loser"
Brad Fogel, CMO, 24 Hour Fitness
Moderator
Terry Stanley, LA Bureau Chief, Advertising Age
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| 11:30 |
Networking Break |
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| 12:00 am |
Performance by Perry Farrell's Satellite Party
Followed by a Q&A with Perry Farrell & Terry Stanley |
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| 12:30 |
Lunch with Keynote Presentation
Mark-Hans Richer, Director of Marketing, General Motors Corp.'s Pontiac |
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