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DATE
Wednesday,
April 11, 2007
QUESTIONS
Call 212-210-0155
aaevents@crain.com
SPONSORSHIPS
Sponsored by
Music by
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Advertising Age and TelevisionWeek have teamed up to bring together a group of leading experts in marketing and media to help marketers and planners, buyers and sellers navigate this year's ever-shifting upfront.
 AGENDA* |
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| 8:00 AM |
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Breakfast and Registration |
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LOCATION
The New School, Lang Student Center, 55 West 13th Street,
New York, NY |
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LOCATION
The New School, Tishman Auditorium, 66 West 12th Street,
New York, NY |
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| 9:10 |
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DIGITAL SPHERE PANEL
How much money should marketers spend on these alternatives to traditional TV, from the Internet to cell phones, during this year's upfront? Is there too much of a disconnect between the “digital hype” and the “digital reality?”
Panelists
 Michael Steib, Director of TV, Google
Eric Bader, SVP, MediaVest Digital Connections
Amy Carney, EVP-Advertiser Sales,
Sony Pictures Television
Ed Erhardt, President-Customer Marketing and Sales,
ESPN
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| 10:00 |
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COMMERCIAL RATINGS PANEL
What should be included with Nielsen's "live" ratings...should it include digital video recording, and, if so, how far out should viewing of that recorded material be included? Do marketers really want commercial ratings?
Panelists
Mark A. Kaline, Global Media Manager,
Ford Motor Company
David Marans, EVP, IAG Research
Rino Scanzoni, Chief Investment Officer, N.A., Group M
Mel Berning, EVP-Ad Sales, A&E
Mike Shaw, President, Sales and Marketing,
ABC Television Network
Kevin Svenningsen, SVP-Sales and Marketing,
Nielsen Agency, Broadcast and Syndicator Service |
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| 10:45 |
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BREAK |
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| 11:00 |
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KEYNOTE
Roger Adams, SVP-Chief Marketing Officer, Home Depot |
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| 11:30 |
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BUYERS AND SELLERS PANEL
Has broadcast really stemmed its many years decline in viewership? Has cable peaked? What about syndication – is it really more effective? And do marketers really need to participate in the upfront?
Panelists
Donna Campanella, Executive Director-Global Media
Global Insights & Marketing Intelligence, Avon Products
Bob Connolly, VP-Group Director, Carat USA
Michael Kleha, Director-Media Services, Merck and Co.
Dennis McCauley, Co-President-Network Sales,
Univision
Michael Teicher, EVP-Media Sales, Warner Bros.
Domestic Television Distribution
Linda Yaccarino, EVP-Ad Sales and Marketing,
Turner Entertainment |
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| 12:15 PM |
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Closing Remarks |
*times and speakers subject to change
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