The Green Conference -- How You Market Can Make A Difference

The Green Conference will celebrate marketers who are doing the best job of integrating environmental sustainability into their brand DNA. The awards will be given to the people/companies making those measurable changes in an effort to better the environment. These "Eco-marketing Honorees" and other top marketers, will participate in discussions and case studies.

Featuring Live Earth Founder, Emmy Award-Winner Kevin Wall
and Ad Age's Eco-Marketing Award Winners

Registration Is Now Closed For This Event

AGENDA


8:00am	Breakfast & Registration

9:00	Welcome Remarks

9:10	Mike Lawrence, EVP, Corporate Responsibility & Crisis/Issues Management, Cone

9:25	Josh Bernstein, Explorer, Author and Wilderness Educator, Discovery Channel

9:45	Break

10:00	Jane Root, President and General Manager, Discovery Channel & Science Channel

10:05	Eco-Marketing Honoree Presentation / Panel Discussion Moderator Jonah Bloom, Editor, *Advertising Age* Panelists Rob Michalak, Director of Social Mission & Public Elations, Ben & Jerry's Mark Norman, CEO, Flexcar David Perry, Senior Vice President, Mountain Division, Aspen Skiing Company Marjorie Schussel, National Manager, Corporate Communications, Toyota Motor North America Susanne Sonderhoff, Marketing Manager for Corporate, Social and Environmental Responsibility, HP Carol Yang, VP, Corporate Marketing, Timberland

11:15	One-on-One Keynote Discussion Kevin Wall, Founder, Live Earth and Abbey Klaassen, Editor, *Ad Age Digital*

12:00pm	Event Concludes *To-Go Lunches will be provided courtesy of body+soul

SPONSORSHIPS

Presenting Sponsor

Sponsor

Greening Sponsor

Gift Bag Sponsor

To-Go Lunch Sponsor

Break Sponsor