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DATE
Thursday, December 6
LOCATION
The Westin Shanghai
Shanghai, China
TICKETS
Individual - $300
QUESTIONS
Call 212-210-0155
aaevents@adage.com
SPONSORS
Presenting Sponsor
About GroupM
Official Media Sponsor
About Tencent
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| AGENDA |
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| 9:00 a.m. |
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Welcome Remarks
David Klein, Publishing/Editorial Director, Advertising Age
Irwin Gotlieb, Global CEO, GroupM
Yang Pei-Qing, President, China Advertising Association |
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| 9:20 a.m. |
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Morning Keynote
Deepak Advani, CMO & SVP E-Commerce, Lenovo Group |
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| 10:00 a.m. |
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China Media Landscape Overview
Ruth Stubbs, CEO, GroupM Interaction, Asia Pacific |
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| 10:20 a.m. |
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Panel: Branding in China's Mobile Universe
Moderator
Normandy Madden, Editor, AdAgeChina
Speakers
Joshua Maa, CEO, Madhouse
David Turchetti, CEO, 21Communications
Dan Wong, VP-Multimedia Sales & Channel Management, China, Nokia |
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| 11:20 a.m. |
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Break |
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| 11:30 a.m. |
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Panel: The Olympics & China
Moderator
Greg Paull, Partner, R3
Speakers
Jochen Haase, Communications Director, China, Adidas
Paul Hu, Marketing Director, China, Volkswagen Group
Michael Zhang, Managing Director, China, MediaCom |
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| 12:30 p.m. |
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Lunch |
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| 2:00 p.m. |
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Afternoon Keynote
Victor Koo, CEO, Youku |
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| 2:40 p.m. |
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Case Study
Duane Kennedy, CEO, Dai-Biao |
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| 3:00 p.m. |
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Break |
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| 3:20 p.m. |
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Panel: Building Brands Online
Moderator
Laurel Wentz, International Editor, Advertising Age
Speakers
Alfonso de Dios, Associate Director, Media, Greater China, P&G
P.T. Black, Partner, Jigsaw
Lau Seng Yee, EVP, Tencent |
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| 4:20 p.m. |
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Harry Hui, CMO, Greater China, Beverages Business Unit, PepsiCo |
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| 4:40 p.m. |
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One-on-One Interview
Jason Jiang, CEO, Focus Media
Shaun Rein, Managing Director, China Market Research Group (INTERVIEWER) |
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| 5:20 p.m. |
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Closing Remarks
Cocktail reception to follow the conference,
sponsored by Tencent |
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