DATE
Thursday, December 6
LOCATION
The Westin Shanghai
Shanghai, China
TICKETS
Individual - $300
QUESTIONS
Call 212-210-0155
aaevents@adage.com
SPONSORS
Presenting Sponsor
Official Media Sponsor
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| ABOUT OUR SPONSORS |
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| PRESENTING SPONSOR
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies. GroupM employs more than a thousand people in nine cities across China. With a total media billing in excess of USD 1 billion, GroupM is China's leading media communications group and the industry's biggest investor in syndicated and proprietary media research and optimization tool development.
Key Information: China: Leading media investment management operation in China
China billings in excess of USD 1 billion (RECMA: 2007), Industry's biggest investor in syndicated and proprietary media research and optimization tool development in China
Operations in nine cities across China, 1000+ staff, Part of WPP |
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OFFICIAL MEDIA SPONSOR
Tencent, founded in 1998, is dedicated in offering the most diversified and enriched online experience to Chinese consumers so as to improve the quality of their life. After years of strong business growth, on July 16, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of Hong Kong Stock Exchange. We are now the leading power of China internet industry.
We are well-positioned to meet the online needs of marketers in a holistic manner with our multiple online platforms, namely:
QQ: China's #1 instant messenger base with 273 million active accounts
QQ.com: China's #1 traffic portal
Qzone: China's #1 popular blog community with over 200 million registered accounts
QQ Game: China's No.1 leisure game community with over 3.17 million peak concurrent users
Paipai: China's leading e-commerce communitiy
Tencent, with its online branding methodology the Tencent MIND, is leading the way in internet marketing and pushing the industry beyond banner ads. This online branding methodology is the first of its kind in China and is fast becoming the benchmark for online clients. |
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