Advertising Age has carefully selected the best brand marketers to share their successes in cracking the code of marketing in China, as well as shepherding Chinese brands into the world marketplace. These global brand marketing leaders and China domestic brand experts will give you usable insights on building your brand’s reputation, trust and sales in and out of China.

BONUS…
Learn how to tap into the business opportunities surrounding the 2008 Olympic Games in Beijing.

The conference will be presented in English and Mandarin Chinese.

DATE Friday, December 8    LOCATION The Westin Shanghai Shanghai, China    TICKETS $300/person    QUESTIONS Call 212-210-0155 aaevents@crain.com    SPONSORSHIPS Silver Sponsor

AGENDA 8:00am Registration and Breakfast/Networking 9:00 Opening Remarks Scott Donaton, Associate Publisher, The Ad Age Group Irwin Gotlieb, Worldwide CEO, Group M 9:15 Panel Discussion Global Brand Building in China: How to build global brands in China and win consumers Moderator Laurel Wentz, International Editor, Advertising Age Panelists Richard Lee, VP, Marketing, Pepsi-Cola International Mark Fischer, Managing Director, China, NBA Properties P.T. Black, Partner, Jigsaw 10:00 Rise of Chinese Brands: Case Study on Lenovo Jean Cai, Director, Olympic Marketing Programs Brand Communications, China Lenovo Group 10:20 Coffee Break 10:45 Panel Discussion Striking Gold in 2008: China's Olympic Dreams Moderator Greg Paull, Managing Partner, R3 Panelists Erica Kerner, Director, Beijing 2008 Olympics Program, Adidas Scott Kronick, President, China, Ogilvy PR Li Sheng, VP & Head of Marketing, China, Visa International 11:30 Morning Keynote Mary Dillon, Executive Vice President-Global Chief Marketing Officer, McDonald's Corp 12:15pm    Lunch 1:30 Brand Failures in China and Lessons Learned Tom Doctoroff. CEO, Greater China of J. Walter Thompson 2:00 Winning Over Consumers Through China's Digital Media Market Ian Chapman-Banks, VP-Asia/Pacific & General Manager, Marketing & Business Development, Mobile Devices, North Asia, Motorola Corp. 2:30 Panel Discussion China's Changing Media Landscape Moderator Normandy Madden, Asia Editor, Advertising Age and Editor, AdAgeChina Panelists Peter Brack, CEO, One Media Group Alfonso De Dios, Associate Director, Media, Greater China, Procter & Gamble Bessie Lee, CEO, China, GroupM