 General
Advertising Rates
Short
Rates and Rebates
Publisher’s
Protective Clause
Payment
Terms
The following terms and conditions
shall be deemed incorporated in every insertion
order or space contract tendered to Advertising
Age or Madison+Vine unless modified
by written agreement signed by an officer of “Publisher,” and
shall supersede any inconsistent statements in
such order or contract.
Publisher reserves the right to
change the rates and terms herein at any time without
notice, provided only that for any contract advertiser
the rates herein shall continue to apply for issues
published within 60 days of the effective date
of such change.
General Advertising
Rates
Frequency rates:
Number of insertions used by an advertiser within
the calendar year of date of first insertion of
contract period determines frequency rate.
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Short Rates and Rebates
Advertisers will be short-rated
if within the calendar year from the date of the
first insertion they do not use the amount of space
upon which their billings have been based. Advertisers
will be rebated if within the calendar year from
the date of first insertion they have used sufficient
additional space to warrant a lower rate than that
at which they have been billed.
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Publisher’s Protective
Clause
By issuance of this rate card,
Publisher offers, subject to the terms and conditions
herein, to accept insertion orders for advertising
to be published on Madison+Vine and by
their tendering such insertion order the advertiser
or agency shall indemnify and hold Publisher, its
employees, agents and its subcontractors free and
harmless from any expenses, damages and costs (including
reasonable attorney’s fees) resulting in
any way from Publisher’s compliance with
such insertion orders (including but not by way
of limitation, from claims of libel, violation
of privacy, copyright infringement or otherwise)
and Publisher shall have full right to settle any
such claim and to control any litigation or arbitration
as to which it may be a party all at the cost of
the agency and the advertiser who shall be deemed
joint and several indemnitors and agency warrants
that it is authorized to bind, and does bind, advertiser
to such indemnity jointly and severally with agency.
Publisher reserves the right in its sole discretion
to discontinue publication at any time with or
without notice or to defer or cancel the printing,
publication or circulation of any issue or of the
tendered advertising and shall not be liable for
any failure to print, publish or circulate all
or any portion of any issue or of the tendered
advertising because of labor disputes involving
the Publisher, the printer or others, transportation
delays or embargoes, errors or omissions of employees
or subcontractors, or circumstances beyond its
control. Publisher’s sole obligation as to
any failure or default on its part shall be limited
to a refund of its charges that may have been paid
to it or, at its option, to publish the tendered
advertising in the next available issue. The Publisher
reserves the right to reject or omit any advertising
for any reason. No advertising will be accepted
that simulates Madison+Vine editorial
material.
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Payment Terms
Invoices are dated as of the publication
date and are due and payable upon receipt in U.S.
funds drawn on a U.S. bank. Publisher looks to
the advertising agency placing the insertion order
for payment; however, publisher shall have the
right to hold the advertising agency and the advertiser
jointly and severally liable for the monies due
and payable to the Publisher, and the agency warrants
by submitting the insertion order that it and the
advertiser have accepted this responsibility. Publisher
will not be bound by conditions, printed or otherwise,
on contracts, order blanks or instructions when
such conditions conflict with policies.
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