Media Kit | Advertising Age, Creativity

THE PR FACTOR

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Marketers are spending more and more on their public relations efforts with the hopes of getting in on the earned media bonanza and blending it with their advertising plans.

To show marketers the best way to do this, Ad Age Custom is working with the Council of PR Firms to create a special section dedicated to the innovations in this area that will help unite their earned and paid media efforts to enhance their communications and marketing initiatives.

For more information contact Angela Carola at 212.210.0407 or acarola@adage.com